Homegrown brand Castlery to unveil new flagship store at Liat Towers
Native furniture pieces manufacturer Castlery plans to unveil a brand-new front runner shop at Liat Towers in the third quarter. Totalling 24,000 sq ft all over 2 levels, it is going to be the company’s biggest showroom to period and will present a boosted store experience that complements Castlery’s online-to-offline buying experience. Found in the heart of Orchard Road, Liat Towers is additionally residence to global brands like Hermes, a French luxury style house as well as Swiss luxury watch supplier Audemars Piguet.
“The administration will determine as well as associate much more companies like Castlery to construct the future generation of Singapore Global Enterprises as the following engine of development for our economic situation,” includes Siow. As part of its global development technique, the label likewise plans to employ 100 more personnel over the upcoming year to fill supply chain, marketing and also graphic selling jobs.
What had actually begun as a four-man team in Ubi in 2013 has grown as an electronic brand and a disruptor in the traditional furniture organization sector. Castlery’s collection of furnishings now participates 300,000 residences around the world.
Since joining the Venture Singapore’s (EnterpriseSG) scale-up program in November 2019, Castlery has observed a six-fold boost in revenue, opening shops in as much as 50 metropolitan areas in the United States and also increasing operations in Australia.
“Being the initial local furniture pieces brand to start in Liat Towers is a significant and also meaningful milestone for us. It is a physical indication of our development passions and reflects our firm commitment to staying true to our beginnings, “claims Castlery founder Declan Ee.
“Castlery has actually established a clear strategy to reach this desire while maintaining a good Singapore base,” claims Jeffrey Siow, managing supervisor and CEO of EnterpriseSG. At the moment, worldwide orders account for over 80% of Castlery’s general earnings.